Jurnal Komunikasi dan Budaya
type: channel
description: E-ISSN: 2723-0929 P-ISSN : 2776-6977 Journal of Communication and Culture or abbreviated JKB published 2 (two) times a year in June and December by the Communication Studies Program, Faculty of Social and Political Sciences, Baturaja University, where the first issue was published in June 2020. Journal of Communication and Culture (JKB) is a scientific journal that accommodates scientific research articles and thoughts in the study of Communication, Media, Culture, and Public Relations.
publisher: Universitas Baturaja
language: en
publication name: Jurnal Komunikasi dan Budaya
issn: 2776-6977
items: PERANAN KOMUNIKASI INTERPERSONAL GURU DALAM MENINGKATKAN PENGETAHUAN ANAK
items: PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI DI ERA DIGITAL
items: DEMAK GREEN GARDEN : OASE HIJAU DI JANTUNG TANAH WALI
items: ANALISIS KAMPANYE POLITIK ANIES BASWEDAN DAN MUHAIMIN ISKANDAR PADA PEMILIHAN UMUM PRESIDEN TAHUN 2024
items: PENGARUH CYBERBULLYING TERHADAP REPUTASI CAPRES 2024 ANIES BASWEDAN DI MEDIA SOSIAL
items: PENGEKANGAN PEREMPUAN MELALUI STANDART-STANDART KELAYAKAN PEREMPUAN
items: TRADISI GONGCIK DI DESA PASUCEN TRANGKIL PATI GONGCIK TRADITION IN PASUCEN TRANGKIL VILLAGE
items: Maintain The Existence Of Printed Media In The Middle Exposed To Media Online
items: POLITICAL COMMUNICATION STRATEGY OF LEGISLATIVE MEMBERS OF WOMEN AT THE COMMISSION LEVEL IN ACEH PEOPLE'S REPRESENTATIVE
items: Makna Pesan Pada Gerakan Tarian Sada Dan Sabai Dalam Tradisi Budaya Komering Di Kabupaten Ogan Komering Ulu Timur
items: Sensualitas Perempuan Dalam Iklan Televisi (Analisis Semiotika Roland Barthes Pada Iklan Kispray Versi Gold For Moment)
items: Strategi Komunikasi Politik Rohidin Mersyah sebagai Calon Petahana Pilkada 2020 Provinsi Bengkulu
items: Brand Image Produk Orisinil Menjadi Otentik Dalam Membangun Komunikasi Trend Bisnis
items: Studi Fenomenologi Hasil Pemilu Partai Demokrasi Indonesia Perjuangan di Kota Bengkulu Pemilu 2014 dan 2019
items: STRATEGI KOMUNIKASI PT. BANK NEGARA INDONESIA (PERSERO) Tbk DALAM ACQUISITION AND EXISTING POTENTIAL NASABAH EMERALD DI Kcp. MARTAPURA
items: PERUBAHAN PILIHAN DALAM MENGAKSES TAYANGAN MEDIA INFORMASI DARI MEDIA STREAMING KE MEDIA DIGITAL
items: STRATEGI KOMUNIKASI HARIAN UMUM OKU EKSPRES DALAM MENINGKATKAN MINAT BACA PADA MEDIA ONLINE WWW.OKES.CO.ID
items: PALEMBANG HARUM : PROMOSI & BRANDING KULINER PALEMBANG DI MEDIA SOSIAL
items: POLA KOMUNIKASI PENDAMPING DALAM PENINGKATAN PEMAHAMAN KELUARGA PENERIMA MANFAAT PROGRAM KELUARGA HARAPAN TERHADAP PENGASUHAN DAN PENDIDIKAN ANAK
items: MAKNA TRADISI LARANGAN MENIKAH ANTAR DESA ADUMANIS DAN DESA BETUNG KABUPATEN OKU TIMUR
items: PERGESERAN CITRA PADA IKLAN SABUN KECANTIKAN
items: PENGARUH SITUS BERITA ONLINE DETIK.COM TERHADAP PEMENUHAN KEBUTUHAN INFORMASI SELAMA MASA PANDEMI COVID-19 PADA MAHASISWA ILMU KOMUNIKASI FIS UNJ ANGKATAN 2019
items: MODEL KOMUNIKASI PENANGANAN KELUHAN TENANT DI APARTEMEN PARAMA
items: MEDIA KOMUNITAS DAN PRODUKSI BUDAYA DEMOKRASI
items: ANALISIS SEMIOTIKA ROLAND BARTHES MAKNA KURSI KOSONG TAYANGAN MATA NAJWA EDISI MENANTI TERAWAN
items: EKSISTENSI MAJALAH GATRA SUMATERA BAGIAN SELATAN MENGHADAPI ERA DIGITALISASI 4.0
items: KOMUNIKASI HIPERPERSONAL (HYPERPERSONAL COMMUNICATION) PROSES PELIPUTAN BERITA DI JAKTV MENGGUNAKAN APLIKASI ZOOM MEETING
items: STUDI SOCIAL JUDGMENT PERILAKU GEN-Z DI BENGKULU SELAMA MASA PANDEMI
items: STRATEGI KOMUNIKASI BIMBA AIUEO UNIT GAMBAS DALAM UPAYA MENSOSIALISASIKAN PENTINGNYA MENUMBUHKAN MINAT BACA DAN BELAJAR ANAK SEJAK USIA DINI
items: KOMUNIKASI TUNJUK AJAR MELAYU DALAM MENANGKAL PAHAM RADIKALISME DI KOTA PEKANBARU

PERANAN KOMUNIKASI INTERPERSONAL GURU DALAM MENINGKATKAN PENGETAHUAN ANAK
type: item
description: This study aims to find out how the comunication process used by teacher in the teaching and learning process. Forms of communication and approaches to communication by teacher to students. This study used a qualitative research method with data collection techniques using observation, in depth interviews, and document studies as well well as descriptive data analisis techniques with presentation. The formulation of the research problem is how in the role of teacher internasional communication in increasing children’s knowledge. Baset on the result of the research and discussion, it can be concluded that the research isbas follow: (1) overall the role of the teacher’s interpersonal communication in increasing children’s knowledge is concluded to be quite good. (2) the language used by the teacher is very appropriate in communicating with their students. (3) non verbal communication carried out by the teacher in interacting with his student is by using gestures, facial expressions and expressions, symbols and various intonation of voice. (4) the message conveyed in teacher studen interpersonal communication are more about the concept of the lessonand also motivation for their students to more quickly understand what the teacher means.
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creator: Raisyaalfitahusna Raisyaalfitahusna
creator: Kamaruddin Hasan
rights: Copyright (c) 2024 Fakultas Ilmu Sosial dan Ilmu Politik - Program Studi Ilmu Komunikasi https://creativecommons.org/licenses/by-nc/4.0
date: 2024-07-17
publication date: 2024-07-17
starting page: 75
ending page: 81
doi: 10.54895/jkb.v5i1.2636

PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI DI ERA DIGITAL
type: item
description: With the development of internet technology in the era of digitalization in a changing world, even in all sectors in company life it has become significant, not only in the marketing sphere. Lots of entrepreneurs have successfully promoted their products on Instagram social media and the many strategies they use to promote them. By using social media like Instagram, their products will be better known. This study uses a qualitative method . The results of this study are the strategy of using social media to become a tool or intermediary in promoting products more quickly and easily without even incurring large costs. The benefits of using Instagram social media as a promotional medium are that Instagram can increase potential in marketing and even become an alternative solution which is very good to be used as promotional media.
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creator: Marhamah Marhamah
creator: Irma Juliyanti Sitorus
rights: Copyright (c) 2024 Fakultas Ilmu Sosial dan Ilmu Politik - Program Studi Ilmu Komunikasi https://creativecommons.org/licenses/by-nc/4.0
date: 2024-07-17
publication date: 2024-07-17
starting page: 68
ending page: 74
doi: 10.54895/jkb.v5i1.2635

DEMAK GREEN GARDEN : OASE HIJAU DI JANTUNG TANAH WALI
type: item
description: Demak Green Garden (DeGeGa) is the largest family tourist attraction in Demak Regency, Central Java. DeGeGa has an area of around 120 hectares and offers a variety of tourist facilities and attractions, ranging from gardens, swamps, rice fields, to rides. This journal aims to analyze DeGeGa's potential as a family tourism destination. The research was conducted using qualitative methods, with data collection techniques in the form of interviews, observation and documentation. The research results show that DeGeGa has great potential as a family tourism destination. DeGeGa has a variety of facilities and tourist attractions that are interesting and educational for children and families. Apart from that, DeGeGa also has a strategic location, namely near the city of Demak, which is one of the religious tourism destinations in Central Java. However, DeGeGa also has several challenges that need to be overcome, such as lack of promotion and management that is not yet optimal. To overcome these challenges, efforts are needed to increase DeGeGa promotion and improve its management.
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creator: Nafisatur Rohmah
creator: Cahyani Dwi Arsanti
creator: Muhammad Imam Taqiyyudin
creator: Melinda Puspita
creator: Najwa Zakial Faza
creator: Noor Fatmawati
rights: Copyright (c) 2024 Fakultas Ilmu Sosial dan Ilmu Politik - Program Studi Ilmu Komunikasi https://creativecommons.org/licenses/by-nc/4.0
date: 2024-07-17
publication date: 2024-07-17
starting page: 52
ending page: 67
doi: 10.54895/jkb.v5i1.2634

ANALISIS KAMPANYE POLITIK ANIES BASWEDAN DAN MUHAIMIN ISKANDAR PADA PEMILIHAN UMUM PRESIDEN TAHUN 2024
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description: The political campaigns of Anies Baswedan and Imin Iskandar in the 2024 presidential election are of public interest both nationally and internationally. Anies Baswedan, who is currently the governor of Jakarta, is running as an independent candidate, while Imin Iskandar is a member of the National Awakening Party (PKB) and is running as a vice presidential candidate. The pair are the first to declare that they will compete in the 2024 presidential election. Anies Baswedan has campaigned in various regions, including Jakarta, Southeast Sulawesi, and South Kalimantan, while Imin Iskandar has campaigned in various regions, including Aceh. They have both been active in their efforts to introduce themselves and their political visions to the wider community. During the campaign, Anies Baswedan has been in the media spotlight, including foreign media, highlighting his criticism of the Nusantara project, which is one of the major projects of the current administration. Anies' criticism of this project has attracted the attention of foreign media and become a topic of conversation in the context of the 2024 presidential election. As such, Anies Baswedan and Imin Iskandar's campaign for the 2024 presidential election has attracted public attention, both nationally and internationally, and the pair continues to work on strengthening their support base through various campaign activities and efforts to introduce their political vision to the public.
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creator: Rama Dewa
creator: Hosea Gabriel Memphis Hutapea
creator: Saeful Mujab
rights: Copyright (c) 2024 Fakultas Ilmu Sosial dan Ilmu Politik - Program Studi Ilmu Komunikasi https://creativecommons.org/licenses/by-nc/4.0
date: 2024-07-17
publication date: 2024-07-17
starting page: 44
ending page: 51
doi: 10.54895/jkb.v5i1.2633

PENGARUH CYBERBULLYING TERHADAP REPUTASI CAPRES 2024 ANIES BASWEDAN DI MEDIA SOSIAL
type: item
description: Technological advances have an impact on today's society. This very rapid development provides convenience for humans. We can access various kinds of news and information very easily. Cyberbullying is the misuse of technology by someone by sending messages or uploading pictures and videos to someone with the aim of causing that person to be embarrassed, tortured, made fun of, or threaten them. Through his social media account, Anies Baswedan often shares content that is not only related to personal activities or activities when meeting with the public. The content he displays is also packaged in an attractive appearance accompanied by formal quotes. This research method uses quantitative descriptive research methods. From the research results, researchers concluded that the influence of cyberbullying on the reputation of presidential candidate Anies Baswedan had a significant influence, resulting in satisfactory results.
subject: Articles
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creator: Mutiara Syarafina
creator: Intan Putri
creator: Nanda Syukerti
rights: Copyright (c) 2024 Fakultas Ilmu Sosial dan Ilmu Politik - Program Studi Ilmu Komunikasi https://creativecommons.org/licenses/by-nc/4.0
date: 2024-07-17
publication date: 2024-07-17
starting page: 25
ending page: 43
doi: 10.54895/jkb.v5i1.2632

PENGEKANGAN PEREMPUAN MELALUI STANDART-STANDART KELAYAKAN PEREMPUAN
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description: This study aims to reveal the representation of women behind the video clip Woman Like Me by Little Mix. This study uses John Fiske's semiotic analysis theory and methods. The collection techniques used in this study were observation on the Woman Like Me video clip, source interviews and literature study. Meanwhile, the subject of this research is the women in Little Mix's Woman Like Me video clip while the object of this research is visual communication which includes images, attributes, gestures, sounds and clothes in Little Mix's Woman Like Me video clip. The results of the study show that the Woman Like Me video clip represents women's resistance in achieving gender equality. Women want to fight the restraints on the standards that have been produced and set in society against women. For example; beautiful, elegant, classy, polite, smart and have the skills and ability to do housework. On the other hand, in this video, women are portrayed as brave, independent, free and confiden.
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creator: Mega Utami
creator: Nurul Fauziah
rights: Copyright (c) 2024 Fakultas Ilmu Sosial dan Ilmu Politik - Program Studi Ilmu Komunikasi https://creativecommons.org/licenses/by-nc/4.0
date: 2024-07-17
publication date: 2024-07-17
starting page: 11
ending page: 24
doi: 10.54895/jkb.v5i1.2631

TRADISI GONGCIK DI DESA PASUCEN TRANGKIL PATI GONGCIK TRADITION IN PASUCEN TRANGKIL VILLAGE
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description: The purpose of this research is to find out the meaning and history of the Gongcik tradition in Pasucen Village, Trangkil, Pati. The results showed that this tradition has existed since the Dutch colonial era but in its preservation Gongcik only survived in certain villages, one of which is Pasucen Village, Trangkil District, Pati Regency. Gongcik is a martial art wrapped in gamelan music with a combination of movements that become a dance, this tradition is usually performed in the event of earth alms, suronan, and so on. The Gongcik tradition needs to be preserved because it is rarely found.
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creator: Sharita Ramadhanti
creator: Nur Faizatur Rofiqoh
creator: Yusuf Falaq
rights: Copyright (c) 2024 Fakultas Ilmu Sosial dan Ilmu Politik - Program Studi Ilmu Komunikasi https://creativecommons.org/licenses/by-nc/4.0
date: 2024-07-17
publication date: 2024-07-17
starting page: 1
ending page: 10
doi: 10.54895/jkb.v5i1.2630

Maintain The Existence Of Printed Media In The Middle Exposed To Media Online
type: item
description: The development of information and communication technology has brought a large flow of changes to the media industry, especially print media. The proliferation of online media is a threat to conventional media. In this digital age, information and news are more easily obtained from various online sources. This condition has caused a number of print media industries in the country to "shut down" because of their inability to seize the market. On the other hand, a number of print media industries are currently trying to adapt in the midst of the rapid development of information and communication technology by migrating to a digital platform, but still maintaining its print version.
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creator: I Made Suyasa
creator: I Nyoman Sedana
rights: Copyright (c)
date: 2020-06-25
publication date: 2020-06-25
starting page: 56
ending page: 64
doi: 10.54895/jkb.v1i1.314

POLITICAL COMMUNICATION STRATEGY OF LEGISLATIVE MEMBERS OF WOMEN AT THE COMMISSION LEVEL IN ACEH PEOPLE'S REPRESENTATIVE
type: item
description: Penelitian ini bertujuan untuk mendeskripsikan mengenai strategi komunikasi yang dilakukan legislator perempuan di dalam komisi. Kehadiran legislator perempuan dengan jumlah yang sedikit (12 orang) dari 81 Kursi membuat legislator perempuan yang duduk di dalam komisi tidak merata di dalam Alat Kelengkapan Dewan di DPRA, membuat legislator perempuan tidak mampu berkiprah banyak dalam komisi, apalagi ditambah dengan tidak adanya legislator perempuan di dalam komisi yang terkait dengan perempuan dan anak dalam komisi F (Kesehatan dan Kesejahteraan). Penelitian ini menggunakan Teori Interaksi simbolik. Penelitian ini menggunakan Metode kualitatif diskriptif, kajian ini bermaksud untuk mendeskripsikan strategi komunikasi politik anggota legislatif perempuan di dalam parlemen Aceh di tingkat komisi. legislator perempuan dalam menjalankan strategi komunikasinya menyesuaikan dengan visi fraksi dan dapilnya, mereka memiliki strategi komunikasi sendiri dalam membangun komunikasi yang baik dengan sesama anggota komisinya dan juga dengan anggota komisi yang lain, mereka mampu berkomunikasi dengan baik dengan anggota legislatif yang lain juga dengan konstituennya. Sehingga komunikasi politik yang terjadi di dalam komisi berlangsung komunikatif, dialogis, komunikasi berlangsung dengan semi formil, lobbi dan negosiasi kuat, keordinasi berlangsung baik, kompetensi komunikasi legislator perempuan baik, aktif dalam memberikan argumentasi, komunikasi yang terjadi dinamis dan humanis, secara personal antar anggota komisi dekan namun secara profesioanal mereka membawa panji partai masing-masing, pola komunikasi yang terjadi di dalam komisi yaitu antarpribadi, kelompok dan komunikasi organisasi.
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creator: Ainol Mardhiah
creator: Dadang Rahmat Hidayat
creator: Agus Rahmat
creator: Nuryah Asri Sjafirah
rights: Copyright (c)
date: 2020-06-25
publication date: 2020-06-25
starting page: 46
ending page: 55
doi: 10.54895/jkb.v1i1.307

Makna Pesan Pada Gerakan Tarian Sada Dan Sabai Dalam Tradisi Budaya Komering Di Kabupaten Ogan Komering Ulu Timur
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description: Communication is also very closely related to a culture, because by communicating humans get an idea and ideas that ultimately shape the work of art, and the work of art is done by the ancestors and then carried out continuously into his generation, with the process of creating a culture. one of the cultures that use communication is the Sada Dance and the Sabai Cultural tradition of East Ogan Komering Ulu Regency, this dance is a dance for the East Ogan Komering Ulu Komering wedding celebration which has a meaning of communication.This research uses the Symbolic Interaction Theory is a movement in sociology, focusing on the ways humans make meaning and order in society through thought and action. In this study, researchers used constructivist paradigms with qualitative research types and descriptive qualitative methods. The results of this study indicate that the Sada and Sabai dance is a traditional dance typical of East Ogan Komering Ulu Regency, this dance has meaning on the movement and has meaning on the symbols that exist in this dance. The meaning of the sada and sabai dance is happiness, for the symbols of this welcoming dance by using the tigol, shawl, fan dance and kulintang music accompaniment that are characteristic of the people of East Ogan Komering Ulu. And it is associated with the Symbolic Interaction theory that the meaning of Sada and Sabai is created through a communication process and modified in a particular symbol that is meaningful to produce mutual agreement and is culturally known and accepted by the public.
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creator: Nurlia Nurlia
creator: Akhmad Rosihan
creator: Bianca Virgiana
rights: Copyright (c)
date: 2020-06-25
publication date: 2020-06-25
starting page: 36
ending page: 45
doi: 10.54895/jkb.v1i1.305

Sensualitas Perempuan Dalam Iklan Televisi (Analisis Semiotika Roland Barthes Pada Iklan Kispray Versi Gold For Moment)
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description: Advertising turns out not only to function as a promotional medium but also to contain ideologies that are capable of influencing people's mindsets. At present there are many advertisements that use the symbol of a woman as it is known that a woman's body is now defined as having a body that contains sensuality that can cause lust for men. This study aims to analyze ad impressions that contain elements of female sensuality by using the semiotic theory of Roland Barthes, to find a meaning that is hidden behind a sign from the markers and markers contained in the advertisement. This study uses a qualitative approach and in this study uses a type of critical paradigm. The results of this study can be found that there is an element of sensuality in the Kispray advertisement version of the gold for moment starts from excessive image taking on a woman's body and there is a myth in the Kispray advertisement version of the gold for moment that women are able to flirt with a sexy look. Facial expressions, body gestures and female voice tones can provoke male sexual imagination and the fragrance of Kispray gold is equivalent to the perfume of luxury perfume.
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creator: Larasari Dwi Putri
creator: Dian Novitasari
creator: Darwadi M Suwarno
rights: Copyright (c)
date: 2020-07-09
publication date: 2020-07-09
starting page: 24
ending page: 35
doi: 10.54895/jkb.v1i1.303

Strategi Komunikasi Politik Rohidin Mersyah sebagai Calon Petahana Pilkada 2020 Provinsi Bengkulu
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description: The Political Year 2020 has begun, and Bengkulu Province will not directly elect the Governor and Deputy Governor for the Period of 2021-2026. Prospective Candidates have begun to be shown to the public from the start, known figures and new images will participate in coloring the long process of this democratic party. Rohidin Mersyah, who currently needs a Governor from 2016-2021. The communication strategy has been carried out by establishing communication to the Regions by conducting family gatherings. Social media also plays an important role in the Communication Strategy that is built. Community leaders also have a stake in supporting the strategy. The results of the study explain the strategy that has been expected to influence voters in making choices that do not need the attention of the respondents, seen from the media used to be more millennial consumption.
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creator: Ahmad Yozi Alhidayah
rights: Copyright (c)
date: 2020-07-09
publication date: 2020-07-09
starting page: 18
ending page: 23
doi: 10.54895/jkb.v1i1.302

Brand Image Produk Orisinil Menjadi Otentik Dalam Membangun Komunikasi Trend Bisnis
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description: Business trends in the object of communication continue to develop with fierce pirated products (imitation) attacking the market then how business people can face and meet the wants and needs of the market. Formulate a strategy of how Product innovation does not neglect authentic touches but remains the main value of original products where business communication trends continue to evolve with the times, because products become the sensuality of personal communication shown to the public. On the problems and impacts on the background of this research problem using qualitative methods because the problems described are so complex, regarding quality, socially influential from these phenomena and strategy and control are needed in recognizing things that occur in the field. one of the strategies for business people continues to innovate products with an authentic touch. It is not only the originality of the product that must be maintained but how can realize the desires of consumers. Product brand image is inseparable from the characteristics, quality, authenticity, touch, needs and comfort that the product is built on, when mentioning a particular brand then we will know the identical product. communication business trends to innovate. the strategy is carried out for how to compete in the market without neglecting the communication of business trends, by reducing production costs through a combination of main and supporting materials from the surrounding environment, cultural touch, the main crops integrated while still building product confidence in consumers regarding product authenticity. As well as developing and building customer passion through authentic product innovation, so as not to release the identical, identical characteristics and characteristics of the product.
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creator: Badarudin Azarkasyi
rights: Copyright (c)
date: 2020-07-09
publication date: 2020-07-09
starting page: 8
ending page: 17
doi: 10.54895/jkb.v1i1.301

Studi Fenomenologi Hasil Pemilu Partai Demokrasi Indonesia Perjuangan di Kota Bengkulu Pemilu 2014 dan 2019
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description: This study aims to analyze the phenomenology of the results of the vote acquisition and PDI Perjuangan seats in Bengkulu City in the 2014 and 2019 Legislative Elections in the Bengkulu City DPRD, which continued to decline in every election since 1999, PDI Perjuangan as the party winning the election nationally is inversely proportional to the acquisition of seats Legislative and votes for PDI Perjuangan in Bengkulu City DPRD, PDI Perjuangan in Bengkulu City in the 2014 and 2019 Legislative Elections only got 1 (one) chair in Bengkulu City DPRD. This research was conducted with a phenomenological study with qualitative methods and SWOT analysis, data analysis was carried out in stages: data collection, data reduction, data presentation and drawing conclusions, this study uses primary data that is the results of interviews with informants - research information and secondary data collected from institutions related to this study, the results of votes and chair, PDI Perjuangan Candidate List (DCT) in the 2014 and 2019 elections. The results showed that the results of the acquisition of chair and votes PDI Perjuangan Bengkulu City that continues to decline in the 2014 and 2019 elections because it was caused by the recruitment of legislative candidates who did not meet the total allocation in each Electoral District in Bengkulu City, the PDI Perjuangan DPC management was unable to meet the maximum chair quota allocation and recruited qualified legislative candidates as votes, both internal and external PDI Perjuangan.
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creator: Junaidi Arfian
rights: Copyright (c)
date: 2020-06-25
publication date: 2020-06-25
starting page: 1
ending page: 7
doi: 10.54895/jkb.v1i1.300

STRATEGI KOMUNIKASI PT. BANK NEGARA INDONESIA (PERSERO) Tbk DALAM ACQUISITION AND EXISTING POTENTIAL NASABAH EMERALD DI Kcp. MARTAPURA
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description: Competition between banks in attracting customers makes PT Bank Negara Indonesia must have a communication strategy to be able to attract and retain customers.The theory used in this research is the strategy selection model theory that discusses how communication actors choose message strategies to achieve their objectives. Achieving fulfillment from others is one of the goals of communicationIn this study, researchers used a qualitative descriptive study using in-depth interviews with informants to obtain valid data.The results of this study explain the decline in Emerald customers at PT. Bank Negara Indonesia (Persero) Tbk in KCP. Martapura is due to the decline in fulfillment of Asset Under Management (AUM) customers from the Emerald target which, if decreased, is subject to a fine of two hundred and fifty thousand a month to still be an Emerald customer, but due to customer needs and unable to meet its AUM targets, many choose to down grade than paying a fine.The conclusion from this study of the 9 theories chosen to see communication strategies there are two theories that are not fulfilled, namely promises and leads to moral obligations, fulfillment of the agreement is not carried out properly because there are still customers who do not maintain the Emerald balance target and are required to pay fines for continue to receive Emerald services, Leading to moral obligations, customers do not meet the obligations of the Emerald balance target and object to paying fines and choosing a downgrade from Emerald customers
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creator: Rizki Fatmala
creator: Bianca Virgiana
creator: Septiana Wulandari
rights: Copyright (c)
date: 2021-01-05
publication date: 2021-01-05
starting page: 142
ending page: 153
doi: 10.54895/jkb.v1i2.753

PERUBAHAN PILIHAN DALAM MENGAKSES TAYANGAN MEDIA INFORMASI DARI MEDIA STREAMING KE MEDIA DIGITAL
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description: In the rapid development of technology, new media, which are digital media for the public to access information, the emergence of digital media has left the mainstream media behind and made people make changes in the choice from mainstram media to digital media. Divusion theory of innovation that discusses the development of technology adopted by the community and continues to innovate in its development and Denis McQuail's theory that discusses new media, these two theories are considered to be sustainable with this research. The qualitative descriptive method by means of in-depth interviews is used as a research method to obtain valid data (valid). From the results of this study explains that the lunggaian villagers have changed their choices in accessing information from the mainstream media to digital media which are considered easier and more practical for access and lagging behind the mainstream media. From the results of this study it can be concluded that the development of media ranging from radio newspapers, television to digital media at this time the people of Lunggaian Village Lubuk Batang District also participated in the development even though in rural areas they use media ranging from radio, black and white tv then color tv to currently with online-based digital media that is getged.
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creator: Oka Prayuda Barsan
creator: Hendra Alfani
creator: Septiana Wulandari
rights: Copyright (c)
date: 2021-01-05
publication date: 2021-01-05
starting page: 130
ending page: 139
doi: 10.54895/jkb.v1i2.751

STRATEGI KOMUNIKASI HARIAN UMUM OKU EKSPRES DALAM MENINGKATKAN MINAT BACA PADA MEDIA ONLINE WWW.OKES.CO.ID
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description: Public interest in reading has now been different in the modern era. The media currently contains a great deal of literature and book publishers and does not affect people's interest in reading. Before the modern era, when the facilities were still limited the people at that time had high enthusiasm and motivation to read. By reading, people can get knowledge quickly and easily because they just have to choose the book to read, open it and start reading words. This research theory is Information Seeking Theory. Where this theory explains the search, sensing and processing of information, Information Seeking Theory is a process or activity that tries to obtain information from Technology in both the Human context. The importance of strategy in increasing interest in reading to the survival of the Daily Newspaper is very fierce competition. This research is a descriptive qualitative research. The research site was conducted at the Oku Ekspres Baturaja Daily. Data collection techniques to find out the results of this study through in-depth interviews. After conducting interviews with informants it can be seen that the Oku Ekspres Daily Communication Strategy in Increasing Reading Interest in Okes.co.id Online Media requires that the Strategy used now in the Oku Ekspres Daily Daily is to utilize online media as a means of supporting success in increasing reading interest for the readers. Considering this research is related to the Communication Strategy, which this strategy was carried out to attract the attention of the readers.
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creator: Sunday One Dharma Putra
creator: Yunizir Djakfar
creator: Darwadi MS
rights: Copyright (c)
date: 2021-01-05
publication date: 2021-01-05
starting page: 117
ending page: 128
doi: 10.54895/jkb.v1i2.750

PALEMBANG HARUM : PROMOSI & BRANDING KULINER PALEMBANG DI MEDIA SOSIAL
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description: This research titled is Palembang Harum : Palembang Culinary Branding and Ppromotion in Social Media. The purpose of this reasearch is to know and describe marketing communication carried out the store Palembang Harum. through social media. This research using internet marketing theory and marketing mix. The object of this research is Palembang Harum. A subject in this research is the owner, and a store clerk. Data collection techniques used observation, interview, and documentation. This research result can be concluded that marketing communications conducted by Palembang Harum through social media is in the form of a promotion such a hold giveaway, posted a picture, hold the discount, and endorsement.
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creator: Nouvi Ayu Pertiwi
creator: Rahma Santhi Zinaida
rights: Copyright (c)
date: 2021-01-05
publication date: 2021-01-05
starting page: 104
ending page: 116
doi: 10.54895/jkb.v1i2.749

POLA KOMUNIKASI PENDAMPING DALAM PENINGKATAN PEMAHAMAN KELUARGA PENERIMA MANFAAT PROGRAM KELUARGA HARAPAN TERHADAP PENGASUHAN DAN PENDIDIKAN ANAK
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description: Poverty has a very broad impact, one of which is the parents' ignorance of child care and education, this is caused because parents are busy with the demands of fulfilling the family's economy. The government through the social ministry is implementing a social protection program, the Family of Hope Program, where the government helps families that have been designated as participants in the form of conditional cash transfers, empowerment and assistance to break the poverty chain. The facilitator has a very important function in determining the success of this poverty alleviation program. The communication pattern applied by the facilitator also has a large percentage in an effort to increase the understanding of beneficiaries. This study seeks to see the communication patterns applied by the facilitator in improving the understanding of beneficiaries towards child care and education in the Keling Kebun Kelurahan in the city of Bengkulu based on the Joseph A Devito theory in which there are 5 communication patterns. This study uses qualitative methods with data collection techniques, participant observation, interviews and focus group discussions, and documentation studies. While data processing and analysis starts from the reduction of data found in the field, presents the data, and draws conclusions. The results of the study obtained that the companion in an effort to increase understanding of the care and education of beneficiary children that the communication pattern of all channels or star communication patterns is the most dominant. in this study found the fact that in keling orchards there was no increase in understanding of child care and education after empowerment through group meetings, this was because prior to the PKH program the community had already known and practiced ways of raising and educating good children .
subject: Articles
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creator: Herri Prasetyo
rights: Copyright (c)
date: 2021-01-05
publication date: 2021-01-05
starting page: 76
ending page: 90
doi: 10.54895/jkb.v1i2.747

MAKNA TRADISI LARANGAN MENIKAH ANTAR DESA ADUMANIS DAN DESA BETUNG KABUPATEN OKU TIMUR
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description: Komunikasi merupakan suatu hal yang sangat mendasar dalam kehidupan manusia bahkan telah menjadi fenomena bagi terbentuknya masyarakat yang terintergrasi oleh informasi untuk mencapai tujuan bersama. Kelakuan yang kekal dan turun temurun dari generasi kegenerasi lain sebagai warisan sehingga kuat integrasinya dengan pola-pola perilaku masyarakat, yang menjadi ciri khas suatu daerah yang diterapkan dalam diri masyrakat yang melakukannya dan telah menjadi kebiasaan (tradisi) dalam masyarakat. Dalam makna tradisi larangan menikah antar desa Adumanis dan Betung ini terdapat beberapa rangkaian komunikasi nonverbal yang memiliki makna simbolik. Tujuan penelitian ini adalah untuk mengetahui makna simbolik pada Tradisi Larangan Menikah Antar Desa Adumanis Dan Desa Betung Kabupaten OKU Timur. Tipe penelitian yang digunakan adalah kualitatif deskriptif. Pendekatan yang digunakan dalam memaknai proses komunikasi nonverbal pada Makna tradisi Larangan Menikah Antar Adumanis Dan Betung menggunakan teori Interaksi Simbolik. Teori interaksi simbolik berpegang pada individu membentuk sebuah makna melalui interaksi dan komunikasi. Hasil penelitian secara keseluruhan didapatkan bahwa Pemaknaan tradisi larangan menikah antar desa Adumanis dan desa Betung, telah mengalami pergeseran nilai makna kebudayaan dalam kehidupan bemasyarakat, masyarakat memang mempercayai namun tetap melanggar larangan menikah antar dua desa ini dikarenakan melalui interaksi secara terus menerus, pola kehidupan manusia yang selalu berubah-ubah mengikuti perkembangan zaman dalam kehidupan bermasyarakat sehingga tradisi ini sudah mulai tertinggal dan sudah mulai terabaikan oleh kedua masyarakat desa tersebut.
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creator: Merita Auli
creator: A.Hanif Assa’ad
rights: Copyright (c)
date: 2021-01-05
publication date: 2021-01-05
starting page: 65
ending page: 75
doi: 10.54895/jkb.v1i2.746

PERGESERAN CITRA PADA IKLAN SABUN KECANTIKAN
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description: The Lux Botanicals 2020 ad, starring MaudyAyunda as the brand ambassador. Previously, Lux exposed her model body more as an attraction that convinced consumers that Lux is a beauty soap product that can support women's beauty. In the advertisement for Lux Botanicals 99% Kill bacteria, MaudyAyunda's version presents a narrative that Lux is a beauty soap capable of killing bacteria. This research uses Charles Sanders Peirce's semiotic analysis. Peirce's triadic model (representamen / sign + object + interpretant = sign) shows the big role of the subject in the process of language transformation. Based on the research results of the 99% Lux Botanicals advertisement Kills the bacteria of MaudyAyunda's version, the conclusions are as follows: (1) The meaning in the 99% Lux Botanicals advertisement Kills bacteria is actually Unilever's effort as a producer of Lux Botanicals to maintain its existence among Indonesians. (2) There are two shifting images in the advertisement of Lux Botanicals 99% Kill bacteria MaudyAyunda Version. The first is Lux's image, which was previously a luxurious beauty soap as a brand image, shifted to Lux Botanicals, a natural beauty soap. The second is the image of Lux which has shifted into Beauty soap which can kill bacteria where previously it was only beauty soap. (3) Ads for Lux Botanicals 99% Kill the bacteria of MaudyAyunda's version, the germs in question are bacteria. Aureus. Keywords : Shifting, Brand image, Advertising
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creator: Puji Muryati
creator: Yunizir Djakfar
creator: Darwadi M Suwarno
rights: Copyright (c)
date: 2021-07-05
publication date: 2021-07-05
starting page: 241
ending page: 248
doi: 10.54895/jkb.v2i1.857

PENGARUH SITUS BERITA ONLINE DETIK.COM TERHADAP PEMENUHAN KEBUTUHAN INFORMASI SELAMA MASA PANDEMI COVID-19 PADA MAHASISWA ILMU KOMUNIKASI FIS UNJ ANGKATAN 2019
type: item
description: This study aims to see the effect of the online news site Detik.com on the fulfillment of information needs during the Covid-19 pandemic for student of the 2019 FIS UNJ Communication Science. In the research, the population of the 2019 FIS UNJ Communication Science student was used. Simple random sampling used in this study and from the calculation results obrained a sampling of 45 respondents. The results showed that the simple linear regression equation is Y=-0,105 + 0,988X with a significant result of 0,000. Thus, there is an influence between the online news site Detik.com and the fulfillment of information needs during the Covid-19 pandemic.
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creator: Yesi Andriani
creator: K. Y.S. Putri
rights: Copyright (c)
date: 2021-07-05
publication date: 2021-07-05
starting page: 232
ending page: 240
doi: 10.54895/jkb.v2i1.788

MODEL KOMUNIKASI PENANGANAN KELUHAN TENANT DI APARTEMEN PARAMA
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description: This study aims to determine the implementation of tenant complaint handling at Parama Apartments. The procedures for handling tenant complaints at Parama Apartments are as follows: (a) Tenant Relations receives complaints; (b) Tenant Relations records complaints on the Complaint Request (CR) form; (c) Provide CR form sheets to the relevant Department; (d) Followed up by other Departments; (e) Supervisor conducts field checks; (f) the Chief fills in the Work Order (WO) form; (g) the relevant department undertakes remedial work to eliminate complaints; (h) The relevant department completes and signs the CR form on the action line and asks for acknowledgment of work results from tenants; (i) Tenant Relation receives CR form from the relevant department; (j) Tenant Relations records in the complaint list; and (k) Tenant Relations makes monthly reports; and the communication model for handling tenant complaints, including conducting regular tenant satisfaction surveys organized by the Parama Apartment Owners and Occupants Association (PPRSHAP).
subject: Articles
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creator: Dienda Audra Syari
creator: Ahmad Toni
rights: Copyright (c)
date: 2021-07-05
publication date: 2021-07-05
starting page: 223
ending page: 231
doi: 10.54895/jkb.v2i1.775

MEDIA KOMUNITAS DAN PRODUKSI BUDAYA DEMOKRASI
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description: Talking about the media cannot be separated from society and culture. The media has an influence on the formation of culture in society. This study aims to determine how the SPEAKER Kampung as a community media played a role in producing a democratic culture in forms of freedom of speech and ways to express for the people of East Lombok. This community media was chosen because it exists in the midst of the development of mainstream media in the digital era. The research was conducted using qualitative methods through observation of journalistic products and in-depth interviews with citizen journalists in the community. The sample was selected by purposive sampling technique and data analysis using interactive analysis model of Miles and Hubermas. As a result, the SPEAKER Kampung as a community media was able to take a role as an alternative media in the community. Production practice is constructed by four elements: 1) the strength of the habitus of each citizen journalist volunteer as a production actor, 2) the strong role of cultural capital and symbolic capital, 3) the availability of an arena where alternative media production practices can grow, 4) and the authority over production results. This production practice then mediates the formation of a democratic culture. The results of this study are expected to contribute in providing an overview of how community media is able to be part of shaping a democratic culture in the society around the community media area. Keywords: cultural production, community media, democratic culture
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creator: Annis Azhar Suryaningtyas
creator: Sika Nur Indah
rights: Copyright (c)
date: 2021-07-05
publication date: 2021-07-05
starting page: 211
ending page: 222
doi: 10.54895/jkb.v2i1.776

ANALISIS SEMIOTIKA ROLAND BARTHES MAKNA KURSI KOSONG TAYANGAN MATA NAJWA EDISI MENANTI TERAWAN
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description: The Coronavirus disease (Covid-19) pandemic has an impact on changes in Indonesia and even the world. The increasing number of patients who are positively exposed to the virus is making people " worry " will spread. However, regarding the handling of Covid-19, the role of the government, especially the minister of health, is in the spotlight where it rarely appears media provides an explanation of the information on the development of covid-19. Apart from the government, the media is one of the most important in providing information related to the Covid-19 pandemic. both of printing media and electronics media to new media covered and preach through television about handling covid-19. One of the media television who participates share in the handling of related covid-19 is the program Matanajwa. The research is aimed to analyze impressions MataNajwa interviewed seat vacant which contains a meaning by using the theory of semiotics of Roland Barthes of the order first is denotative and order connotative to find myths in order marker in the behind MataNajwa. Research is using approach qualitative to describe the meaning of which are on display MataNajwa edition of Menanti Terawan and the research is to use the type of paradigm critical. The results of this study can be found that the meaning of an empty chair in the broadcast is Terawan, who is considered to have not optimal performance and is considered often absent in the media in handling Covid-19. Myths are found in impressions is 1. Minister Terawan should resign from his post and 2. Seats empty present the Minister Terawan are considered not exist. In the broadcast, MataNajwa made the figure of Terawan as an object of protest against one of the government's performances in dealing with the pandemic. Keyword: Pandemic , Semiotics, Seat Empty
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creator: Ristamala Ristamala
creator: Umi Rahmawati
creator: Dian Novitasari
rights: Copyright (c)
date: 2021-07-05
publication date: 2021-07-05
starting page: 197
ending page: 210
doi: 10.54895/jkb.v2i1.809

EKSISTENSI MAJALAH GATRA SUMATERA BAGIAN SELATAN MENGHADAPI ERA DIGITALISASI 4.0
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description: ABSTRACT This research is entitled The Existence of Gatra Magazine of Sumbagsel Facing the Era of Digitization 4.0. With the formulation of the problem: How does the existence of Gatra Sumbagsel Magazine face the era of digitization 4.0. The type of research itself uses descriptive qualitative methods with primary data sources from interviews and secondary data sources from observation and documentation. In analyzing the data, it is carried out through three stages, namely: reduction, data presentation and data verification or drawing conclusions. Data analysis was performed using SWOT analysis and Mass Media Management theory. The results showed that Gatra Sumbagsel Magazine was able to compete in the digitization era by implementing a lean business pattern of human resources in maintaining branding and maximizing business potential in government and private institutions as the main target of business development. Keywords: Existence, Magazine, Digitization Era
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creator: Isna Wijayani
creator: Karerek Karerek
rights: Copyright (c)
date: 2021-07-05
publication date: 2021-07-05
starting page: 184
ending page: 196
doi: 10.54895/jkb.v2i1.807

KOMUNIKASI HIPERPERSONAL (HYPERPERSONAL COMMUNICATION) PROSES PELIPUTAN BERITA DI JAKTV MENGGUNAKAN APLIKASI ZOOM MEETING
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description: ABSTRACT Hyperpersonal Communication (Hyperpersonal Communication) News Coverage Process in Jak Tv Using Zoom Meeting The concept of working from home (WFH) has been the subject of discussion and the theme of world studies by researchers since the last 10 years, but this global phenomenon began to emerge when Covid 19 struck and has become an alternative strategy for many organizations. The development of information technology does not only have an impact on the organization, but also has an impact on the lifestyle and social life of the community. WFH is a strategy for many organizations with all the advantages and disadvantages that the organization and its employees must accept. Zoom Meeting is used as an alternative in conducting general coverage such as press conferences, virtual discussions, interviewing sources or figures related to the news that will be broadcast by JakTv. The use of zoom can help in the process of news coverage (news presentation) by 70% even though it has limitations such as stock shoot images and its normative use is very helpful, but personally there are things that cannot be replaced from direct (face-to-face) meetings. Conceptually, the use of zoom can be said to have fulfilled the elements of hyperpersonal communication, because communication is carried out using computer mediation and even smartphones. In general, the coverage process at JakTv uses zoom including editorial meetings, determining the topic of coverage and assigning reporters to cover, and news coverage (reportage, interviews, library research and news agencies). The use of zoom during reporting on JakTv in terms of interview content has fulfilled the 5W + 1H elements, but in terms of content, stock images are difficult to get when interviewing. Keywords: Pandemic Covid 19, Work From Home, Zoom Meeting, Covering.
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creator: Danil Arifaini
creator: Afrina Sari
rights: Copyright (c)
date: 2021-07-05
publication date: 2021-07-05
starting page: 153
ending page: 183
doi: 10.54895/jkb.v2i1.773

STUDI SOCIAL JUDGMENT PERILAKU GEN-Z DI BENGKULU SELAMA MASA PANDEMI
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description: Generation Z (1997-2012) is a generation that is very close to the growth and development of technology. During the pandemic, information is received by this generation through face-to-face communication in the closest circle, as well as virtual information media that use WhatsApp the most, followed by Instagram, Facebook and Twitter. This study looks at how social judgment involving ego is formed in Generation Z in Bengkulu and their attitudes and behavior during the pandemic. Changing the individual's concept of processing messages that were originally in the form of stimulation, into acceptance, rejection, or noncommitment. Receipt of information is seen when the issue is related or occurs in their immediate environment. Rejection of information when Generation Z ignores health protocols. Meanwhile, the indifferent attitude only runs without knowing the essence of what is being done.
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creator: Nurlianti Muzni
creator: Dwi Aji Budiman
rights: Copyright (c)
date: 2021-12-16
publication date: 2021-12-16
starting page: 314
ending page: 322
doi: 10.54895/jkb.v2i2.1020

STRATEGI KOMUNIKASI BIMBA AIUEO UNIT GAMBAS DALAM UPAYA MENSOSIALISASIKAN PENTINGNYA MENUMBUHKAN MINAT BACA DAN BELAJAR ANAK SEJAK USIA DINI
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description: Kurangnya minat baca dan belajar pada anak Indonesia berdampak pada menurunnya daya nalar dan kritis pada anak, Pentas baca BIMBA AIUEO sendiri adalah suatu kegiatan khusus dalam Hubungan Masyarakat yaitu program wajib satu tahun sekali yang harus dilaksanakan disetiap unit BIMBA AIUEO masing-masing dan salah satunya unit BIMBA AIUEO Gambas yang mengadakan acara pentas baca yang bertujuan menjalankan Misi BIMBA AIUEO yaitu mensosialisasikan pentingnya menumbuhkan minat baca dan belajar anak sejak usia dini serta dapat meningkatkan kreativitas anak dan menumbuhkan keberanian anak untuk tampil ditempat umum. Metode penelitian yang digunakan oleh penulis adalah melalui metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, studi pustaka dan dokumentasi. Penelitian ini menyimpulkan bahwa pentingnya menumbuhkan minat baca dan belajar pada anak harus ditumbuhkan sejak usia dini karena di usia dini adalah masa golden age dan critical period, tumbuhnya minat baca dan belajar pada anak akan berdampak sampai mereka dewasa dan dapat berkontribusi dalam kemajuan Negara Indonesia. Kata Kunci: Strategi Komunikasi, Sosialisasi, Special Event
subject: Articles
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creator: Horidatul Bakiyah
creator: Mike Indarsih
creator: Hani Yuniani
creator: Fajar Diah Astuti
rights: Copyright (c)
date: 2021-12-16
publication date: 2021-12-16
starting page: 300
ending page: 313
doi: 10.54895/jkb.v2i2.1011

KOMUNIKASI TUNJUK AJAR MELAYU DALAM MENANGKAL PAHAM RADIKALISME DI KOTA PEKANBARU
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description: penelitian ini adalah untuk menganalisis bagaimana peran komunikasi dari nilai Tunjuk Ajar Melayu dalam menangkal Radikalisme di Kota Pekanbaru khususnya di Lembaga dakwah Kampus (LDK). Gerakan radikalisme belakangan ini mulai mengancam generasi muda sehingga memberikan kekhawatiran terhadap generasi penerus sekaligus membuka bagi gerakan ini untuk masuk dan mengindoktrinasi radikalisme. Perlu dilakukan upaya membentengi pembentukan kelompok radikal melalui kearifan budaya lokal yaitu tunjuk ajar Melayu. Riset ini memakai pendekatan kualitatif yaitu dengan 5 informan dari 4 perguruan tinggi yang memiliki lembaga dakwah Kampus di Kota Pekanbaru. Hasil riset menerangkan bahwa mahasiswa dalam LDK memiliki pemahaman radikalisme yang sama dari sisi positif dan negatif. Hanya saja beberapa kelompok mahasiswa masih belum sepenuhnya memahami nilai tunjuk ajar Melayu yang merupakan kekhasan budaya Riau. Radikalisme adalah isu besar yang selalu dibahas bersama karena pemahaman yang belum matang dan pola berpikir agama yang dangkal. Dalam beberapa tipologi masyarakat Melayu nilai persatuan dan integritas adalah bahwa manusia adalah saudara. Dan asas pengetahuan diri pada dasarnya membentuk kesadaran diri pribadi akan sifat hidup, tujuan dan akhir kehidupan, semuanya adalah bekal Allah swt. Kearifan budaya lokal tunjuk ajar Melayu berdasarkan Alquran yang mengajarkan beberapa orang untuk menjadi pemecah masalah dan tidak menjadi pembuat masalah.
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creator: Nazhifah Nazhifah
creator: Darwadi MS
rights: Copyright (c) 2022 Jurnal Komunikasi dan Budaya
date: 2022-02-14
publication date: 2022-02-14
starting page: 288
ending page: 299
doi: 10.54895/jkb.v2i2.1282