Jurnal online mahasiswa Bidang Ilmu Komunikasi, merupakan kumpulan artikel ilmiah dari Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial & Ilmu Politik Universitas Baturaja. yang berisikan artikel ilmiah dari Skripsi dan atau sebagian dari Skripsi Mahasiswa Strata satu (S1) yang dipublikasikan sesuai gelombang wisuda. Publikasi Karya Ilmiah merupakan kewajiban mahasiswa untuk menggunggah karya ilmiah sebagai syarat Lulus, sesuai dengan Peraturan RISTEKDIKTI (DIKTI) Nomor :152/E/T/2012 tentang Publikasi Karya Ilmiah. Kewajiban Publikasi Ilmiah Untuk Mahasiswa S1 Surat Edaran Dirjen Dikti Nomor 152/E/T/2012 tanggal 27 Januari 2012 tentang Publikasi Karya Ilmiah menyebutkan bahwa kelulusan setelah Agustus 2012 diberlakukan ketentuan: untuk lulus program sarjana harus menghasilkan makalah yang terbit pada jurnal ilmiah. Sehubungan dengan SE Dirjen Dikti tersebut, maka diatur ketentuan sebagai berikut: (1) Mahasiswa yang akan mengajukan sidang skripsi diwajibkan melampirkan bukti publikasi artikel ilmiah dari skripsi mahasiswa yang bersangkutan berupa cover, dewan redaksi, daftar isi dan artikel jurnal. (2) Jika artikel belum dipublikasi, minimal harus ada Letter of Acceptance dari Ketua Dewan Redaksi Jurnal Massa sebagai Jurnal Ilmiah Mahasiswa Ilmu Komunikasi FISIP UNBARA (3) Sebelum artikel didaftarkan secara online di Jurnal Massa, maka artikel tersebut harus sudah mendapatkan persetujuan dari Dosen Pembimbing.
Program Studi Ilmu Komunikasi FISIP Universitas Baturaja
PERSEPSI MAHASISWA TERHADAP INFORMASI VAKSIN COVID-19 DI MEDIA SOSIAL
Since the government announced the Covid-19 vaccination in Indonesia, the public has been faced with various dilemmas in implementing the policy. Looking at people's activities on social media, it can be seen that there are groups of people who rejected the Covid-19 vaccine. The large number of news and discussions about the Covid-19 Virus and Vaccination on social media can indirectly make people doubt the Covid-19 Vaccine program. This research was conducted to find out how the perception of Communication Sciences students at Baturaja University towards Covid-19 Vaccine information on Social Media. The method of this research is descriptive quantitative. The data collection technique used an instrument in the form of a questionnaire, with a total sample of 83 respondents. The results of this study indicate that based on the results of statistical tests using chi-square, the calculated chi-square value (122.437) is greater than the chi-square table value (79.08), so it can be concluded that alternative hypotheses is accepted, meaning that the average student has a positive perception of information about the Covid-19 Vaccine on Social Media.
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STRATEGI KOMUNIKASI PEMASARAN CITIMALL BATURAJA DI MASA PANDEMI COVID-19
Currently, the Covid-19 pandemic has had a huge impact on the economic decline of people in Indonesia and even the whole world. In achieving a success, Citimall Baturaja has prepared several marketing communication strategies before marketing its products to be known by the public and even increase public interest. The purpose of this study was to find out how the marketing communication strategy carried out by Citimall Baturaja in increasing visitor interest during the Covid19 pandemic. The theory used is the theory of action formulation theory wants to know how to organize a thought in forming a message use knowledge and procedural knowledge. The research method used in this study uses qualitative research with a descriptive approach and data collection techniques through interviews and documentation. The data analysis technique in this study was carried out after the data was obtained through in-depth interviews and documentation. Based on the results of this study, the marketing communication strategy applied was using social media Instagram, Whatsapp and Trilio.co.id. In this case, the theory of action assembly takes an important role in the marketing communication process because it is related to research where Citimall Baturaja's contains knowledge observations, meeting, criticism of visitor suggestions, photo design of promotional activities and information, while in procedural knowledge in the form of external events, CSR programs, synergizes with the media. , as well as collaborating with communities and organizations that show that the marketing communication strategy carried out by Citimall Baturaja is running well during the Covid-19 pandemic, as evidenced by the number of visitors which is stable and has increased gradually during the New Normal.
ANALISIS SEMIOTIKA DEGRADASI MORAL MASYARAKAT DALAM IKLAN AIR MINERAL VIT VERSI “UDA ADA OTAK NGGAK”
The rapid changes and developments of the times are beginning to soften the culture of manners, tolerance, and behavior that does not follow conscience, such behavior is described in the media. The study aimed to look at how moral degradation is described in the "uda no brain" version of the mineral water ad. The study sought to debunk representations of moral degradation in the mineral water ad vit version of "uda no brain" using Charles Sanders Pierce's semiotic theory which focused his study on signs using triangle meaning according to Pierce the sign formed in three sides, namely representement or the sign itself,The object of something is referred to by a sign, and will produce an interpretant, interpretant sign absorbed by the human mind.The type of research used in this study is descriptive qualitative then the paradigm used in this research is the constructivism paradigm. The result achieved in this study is the concept of moral degradation represented in the mineral water ad vit version of "uda no brain" is the first Attitude of tolerance is the ability of a person to treat others differently. This attitude of tolerance refers to the attitude to mutual respect, respect for people of different religions, races, languages, tribes and cultures. The second norm of decency is behavior that reflects about habits, The propriety and propriety of a human being towards his neighbor, in this norm departs from the customs, values of society and habits of a person, and thirdly the norm of decency derived from human conscience, this norm of decency encourages humans to always be able to do good and avoid bad deeds. Of the three concepts of moral degradation represented the lack of tolerance depicted in vit advertising shows in scene 1, scene 2, scene 3, scene 4, scene 5 and scene 10, the lack of norms of politeness is illustrated in the ad in scene 1, scene 2, scene 4, and scene 9. and the lack of norms of decency is depicted in the ad scene in scene 4.
ANALISIS FRAMING PENOLAKAN PEMBERITAAN VAKSINASICOVID-19 DI MEDIA ONLINE TIRTO.ID DAN KOMPAS.COM
Media is a communication agent that defines reality. This means that the media is in charge of choosing witch reality will be displayed. So the news produced by the media is not a picture of reality. Rather it is the result of the construction of reality. Likewise, the news delivered by Tirto.id an Kompas.com related of the news of the rejection of covid-19 vaccination which was the object of this research. This study aims to find out how the media Tirto.id and Kompas.com frame the news of the rejection of the covid-19 vaccination. This study uses Robert M. Entman’s framing analysis theory in which Entman sees framing in two major dimensions, namely the selection of issues and emphaisis or prominence of certain aspects of reality with four elements, namely identification of problems, causes of problems, moral decisions and solution to problems. This study uses a constructivist, paradigm, where this paradigm has several criteria that distinguish it from other paradigms, namely ontology, epistemology, and methodology this research uses qualitative research methods in which news related to the denial of covid-19 vaccination in media Tirto.id and Kompas.com, are collected then selected and grouped then presented and analyzed using theory. From the results of the analysis that the researchers conducted, they found that throid focused on the cause of the refusal of vaccination by government policies related to paid vaccinations causes by the government, Tirto.id, tended to blame the government. Meanwhile, Kompas.com, on the other hand, considered the rejection of vaccination a reasonable reaction. Conclusions from the second study this media produces different contructions and shows that from Tirto.id’s ideology tends to be inconsistent with the government, while Kompas.com tends to be in the interests of media owners.
ANALISIS MAKNA SIMBOLIK TRADISI EWUH GRUBYUKAN PADA ADAT PERNIKAHAN ETNIS JAWA WONOGIRI DI DESA SIDO MULYO BATUMARTA VII KEC. MADANG SUKU III OKU TIMUR
Grubyukan is a cultural tradition that exists in the Javanese Wonogiri ethnic group in Sido Mulyo Village, Batumarta VII, Kec. Madang Suku III East OKU. The purpose of this study was to determine the symbolic meaning of the procession of implementing the ewuh grubyukan tradition in the marriage ceremony in the tribal community of Central Java, especially in the Sido Mulyo Village. This study uses the theory of symbolic interaction. The research method used is descriptive qualitative research. The results of the study can be concluded that based on the theory of symbolic interaction, namely the concept of mind according to the people of Sido Mulyo Batumarta VII Kec. Madang Suku III East OKU Timur that the ewuh grubyukan tradition is the marriage custom of the Wonogiri Javanese ethnic community in Sido Mulyo Village, which not only involves the nuclear family of the bride and groom, but also the entire extended family so that the Wonogiri Javanese and the surrounding community as well as the elders are involved in the ewuh grubyukan tradition. With the aim of reducing the cost of the wedding held by the parents of the bride. Based on the symbol of self according to the people of Sido Mulyo Village, Batumarta VII, Kec. Madang Suku III East OKU Timur that in the food held, equipment is used, and the stages of the procession are carried out as a condition of the ewuh grubyukan tradition at the wedding procession of the Wonogiri Javanese ethnic community in Sido Mulyo Village Batunarta VII Kec. Madang Suku III East Oku Timur has its own symbolic meaning so that all these conditions must be held. the concept of society that the ewuh grubyukan tradition has been passed down from generation to generation from the ancestors, the value of this tradition is very good because its purpose is as a sense of help, togetherness and many good meanings contained in it, one of which, as a married husband and wife struggle in the household to stay together regardless of the circumstances that are being faced by the bride and groom, to ask God for grace regarding marriage.
STRATEGI KOMUNIKASI RAVI SPORT DALAM MENARIK MINAT KONSUMEN
This study aims to determine Ravi Sport's communication strategy in attracting consumer interest. In this study researchers used Action Assembly Theory. In promotional and marketing activities for RAVI Sport stores advertising or promotion is very important. Based on the results of the study it can be concluded that RAVI Sport stores promote through media instagram, face book, calendar and banner, emphasizes the strategy of attracting consumers directly without going through intermediaries such as retailers and other distributors, providing calendars to customers to bring them closer to consumers, giving coupons for the gym at RAVI Gym, for those who shop for products in the RAVI Sport store more than 3 items. The product character of the RAVI Sport store is a well-known brand, quality, and comfortable to use. This brand character was built by the RAVI Sport store to increase sales at the RAVI Sport store. The RAVI Sport store does not provide specific criteria for choosing consumers in various regions and is intended for all the general public especially teenagers, adults, and the elderly. The RAVI Sport store prioritizes quality and comfort when exercising to consumers from the general public, teenagers, adults, and parents as the target market of the RAVI Sport store. The RAVI Sport store chose to prioritize Instagram and Facebook users as the target audience by packaging advertisements with different packaging characters than most competitors, namely in terms of quality, convenience and product brand. The RAVI Sport party chose to emphasize on the quality side by including 100% original products shown in the advertisements on the RAVI Sport Store instagram. The RAVI Sport store saw a big opportunity to use Instagram Media as one of the supporting media in the RAVI Sport Store advertising campaign.Instagram This aims to get a different image through the impression left when the audience has seen it firsthand. The RAVI Sport store ensures that the quality of their products is always maintained. So that many RAVI Sport shop consumers return to shopping and become regular customers. Overall the development of the RAVI Sport Shop advertising campaign is assisted by the digital division which collects data about each Instagram photo uploaded by the public to social media based on hashtags and keywords.
POLA KOMUNIKASI ANAK PENYANDANG TUNAWICARA DENGAN KELUARGA DAN LINGKUNGANNYA
This research is motivated by limitations in communicating with children with speech impairments in Lunggaian Village, who communicate using nonverbal communication. Communication is different from people in general. The purpose of this study was to determine the pattern of communication carried out by children with speech impairments to their families and their environment. The theory used is the Symbolic Interaction Theory. This theory is a theory that looks at how a person can move and act based on the meaning given to others. This theory has three important ideas, namely Self (Self), Mind (Thought), and Society (Society). The method used is a qualitative descriptive method. Based on the results of the study, the communication applied by speech impaired children uses nonverbal communication such as sign language, body gestures, facial expressions and even using writing. In this case, the theory of symbolic interaction takes an important role in the process of communication and interaction carried out by speech-impaired children, because it relates to the way of communication and interaction between individuals in this case occurs in children with speech impairments by involving communication symbols.
ANALISIS KOMUNIKASI PEMBERDAYAAN PADA PROGRAM KAMPUNG KELUARGA BERENCANA DALAM MENINGKATKAN USAHA PENINGKATAN PENDAPATAN KELUARGA AKSEPTOR (UPPKA) DI KELURAHAN TALANG JAWA KECAMATAN BATURAJA BARAT KABUPATEN OGAN KOMERING ULU
Family Planning Village (KB) is a program from the government to increase the potential of community members so that they can develop and improve welfare and achieve the government's goal of suppressing the rate of population growth. The theory used in this study is the theory of Diffusion of Innovation. Diffusion of Innovation consists of two equivalent words, namely diffusion and innovation. Rogers (1983) defines diffusion as the process by which an innovation is communicated through certain channels over time among the members of a social system. This type of research is descriptive qualitative research. Based on the results of the study, it was shown that the empowerment communication in the Empowerment program in the Family Planning Village Program in Increasing Acceptor Family Income Increase Business (UPPKA) in Talang Jawa Village, Baturaja Barat District, Ogan Komering Ulu Regency was carried out by field extension officers as facilitators. The officer conveyed a message of empowerment to the community through the socialization of Empowerment in the Family Planning Village Program in Increasing Efforts to Increase Acceptor Family Income (UPPKA) in the Satu Hati KB Village, Talang Jawa Village, Baturaja Barat District, Ogan Komering Ulu Regency. Empowerment messages conveyed to the community receiving the empowerment program included family planning and also the implementation of empowerment to increase the level of community welfare.
ANALISIS MAKNA SIMBOLIK TRADISI CAHAPAN PADA MASYARAKAT OGAN DESA MUARA SAEH KECAMATAN MUARA JAYA KABUPATEN OGAN KOMERING ULU
One culture that focuses on current research is the Cahapan tradition of the Ogan community, Muara Saeh Village, Muara Jaya District, OganKomering Ulu Regency. The purpose of this study is to find out how this tradition was created and understand the meaning of each symbol that exists at each stage of the procession. This study uses the Symbolic Interaction Theory from George Herbert Mead with 3 theoretical concepts, namely mind (mind), self (self), and society (society). In this study, the researcher used a constructivist paradigm with qualitative research types and descriptive qualitative methods and used purposive sampling techniques. The results of this study indicate that the Cahapan tradition is a custom to welcome babies from the Ogan ethnic group in Muara Saeh Village, Muara Jaya District, OganKomering Ulu Regency. This tradition has meaning at every stage of the procession and has meaning in the symbols that exist in this tradition. Broadly speaking, the tradition of Cahapan or welcoming babies has the meaning of being grateful for the blessings of God Almighty for being given the gift of a child, while the meanings in the symbols of this tradition have different meanings in each procession. This tradition is associated with the Symbolic Interaction Theory that the meaning at this stage of the Cahapan procession is created through a communication process and modified in a certain symbol which is meaningful to produce mutual agreement and culturally can be known and accepted by the community.
ANALISIS MAKNA SIMBOLIK TRADISI NYAKAK DAN NYIROK PADA PROSESI PERNIKAHAN MASYARAKAT ETNIS KOMERING DESA KOTA BARU BARAT KECAMATAN MARTAPURA KABUPATEN OGAN KOMERING ULU TIMUR
Humans are social creatures who always interact with other humans as a support for daily activities to exchange information Communication is also very closely related to a culture, because by communicating humans get an idea and ideas that ultimately form a work of art, and the work of art is done by humans. Ancestors are then carried on continuously to their generations, with this process creating a culture. One of the cultures that uses communication in the current study is the Myakak and Nytrok traditions of the Komering Ethnic community, Kota Baru Barat Village, Martapura District, Ogan Komering Ulu Timur Regency. This research is to find out how the creation of this tradition and understand the meaning of each symbol that is at each stage of the ceremonial procession. This research uses Symbolic Interaction Theory and George Herbert Mead Symbolic interaction theory is a movement in sociology that focuses on the ways in which humans create meaning and structure in society through thoughts and actions. In this study, researchers used a constructivist paradigm with qualitative research types and descriptive qualitative methods. The results of this study indicate that the Nyakak and Nyirok traditions are a typical marriage custom of the Komering ethnic group in Kota Baru Barat Village, Martapura District, Ogan Komering Ulu Timur Regency. This tradition has meaning at every stage of the procession of the traditional wedding ceremony and has meaning in what is in this ceremony. Broadly speaking, the mating ' custom has a meaning, namely happiness, while the meanings in the symbols of this traditional wedding ceremony have different meanings in each procession. This is created through a communication process and modified in a certain symbol that is meaningful to produce mutual agreement and is culturally known and accepted by the community.
ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA REPRESENTASI PERILAKU NEGATIF MASYARAKAT DALAM TAYANGAN IKLAN ROKOK A MILD BUKAN MAIN FULL VERSION 60S
Cigarette ads a mild bukan main full version 60s duration of 60 seconds has a topic about the phenomenon of bad habits or negative behavior of the community that occurs in the community, where this ad brings a distinctive and authentic feel by taking locations in various corners of Indonesia that are doing various daily activities. The process of filming cigarette ads a mild displays some negative behaviors that exist in the community, such as 8 scenes in the ad. The goal of the study was to find out how negative behavior representations in cigarette ads bukan main full version 60s using Charles Sanders Peirce's semiotical analysis. This study uses qualitative research methods with a focus on semiotics research, and examines the signs on research objects that represent the meaning of negative behavior in scenes in cigarette ads a mild version bukan main full version 60s. In this study, data analysis used Charles Sanders Pierce's semiotic analysis. The analysis put forward by Charles Sanders Peirce focuses on the theory of the triangle of meaning consisting of three main elements, namely signs, objects, and interpretants. Based on the analysis of the results of the study, the representation in cigarette ads a mild is displayed in this ad that is about the negative behavior of people who unwittingly make the people around them feel disturbed and upset. Representation of negative behavior seen in scene 1, scene 2, scene 3, scene 4, scene 5, scene 6, scene 7, scene 8. Among others, using assembled vehicles, using vehicles with excessive loads, blocking the path of others, not caring about the surroundings, and the absence of empathy for others.
FENOMENA PENGGUNAAN APLIKASI TIK TOK SEBAGAI MEDIA EKSISTENSI DI KALANGAN MAHASISWA UNIVERSITAS BATURAJA
The Tik Tok application is an application that provides unique and interesting special effects that users can use to express themselves. This application also makes it easier for users to make short videos that are cool and can attract the attention of many people who see it. So the researcher aims to find out the phenomenon of using Tik Tok in expressing themselves in communication science students.This study uses the new media theory developed by Pierre Levy. There are two dominant views on the differences between the first media era, with its emphasis on broadcasting, and the second media era, with its emphasis on networking. The two views are the social interaction approach (social integration) and the social integration approach (social integration).The paradigm used is the constructivist paradigm, which is almost the antithesis of the notion that puts observation and objectivity in discovering a reality or science. The method used in this research is qualitative, where the author describes the object of research based on data and facts, and analyzes it using concepts.From the results of interviews, the authors conclude that students respond to the phenomenon of the Tik Tok application as an effective place to express themselves using the Tik Tok application on students, it can also be said to be positive because by using the Tik Tok application one can increase knowledge, ideas and can also exchange ideas.
STRATEGI KOMUNIKASI PERANGKAT DESA DALAM MENSOSIALISASIKAN VAKSIN COVID-19 DI DESA BATUMARTA II KECAMATAN LUBUK RAJA KABUPATEN OGAN KOMERING ULU
Currently, there are still people who don't want to be vaccinated for several reasons, such as fear of side effects from the Covid-19 vaccine plus the number of hoax news circulating in the community. The role of the Batumarta II Village Government is urgently needed in disseminating the Covid-19 vaccination to all members of the Batumarta II Village community so that the desire to be free from the Covid-19 pandemic can end soon.In this study using descriptive qualitative research methods. The results of the study were that the Batumarta II Village Government used several communication strategies, namely Socialization Using Social Media, Outreach around Batumarta II Village, Through Circulars, Direct Socialization, and Information Using Media Information.The communication strategy that is often used is direct socialization when there are weddings and religious events. The Batumarta II Village Government needs to disseminate the Covid-19 Vaccine repeatedly, this aims to make people understand what the Covid-19 vaccine is so that people are not afraid and do not refuse to be vaccinated against Covid-19.
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STRATEGI KOMUNIKASI PEMERINTAH DESA PENGARINGAN DALAM MENGAJAK MASYARAKAT IKUT SERTA DALAM PROGRAM VAKSINASI COVID-19
While the object of this research is to know the communication strategy used by the village government in inviting the community to participate in the covid-19 vaccination program . The purpose of this study was to find out the Communication Strategy of the Pengaringan Village Government in Inviting the Community to Participate in the Covid-19 Vaccination Program. In the theory that is used in this theory, the messaging model is how to organize a thought to form a message containing knowledge from a way of conveying the communicant to the communicator in the vaccination program.Based on the results of this study, the communication strategy of the Pengaringan Village Government in inviting the community to participate in the COVID-19 vaccination program was very effective in achieving the government's target. In this process, socialization and education were carried out directly to the community. The communication strategy is very effective, the community following the vaccine increases in this vaccination program assisted by the Pengringan Village Government, through the village head, the village head, the head of government, the Pengringan Village Covid-19 volunteer task force team and assisted by the UPTD vaccinator team of the Pengaringan.
FENOMENA GAYA HIDUP HEDONISME DI INSTAGRAM
Instagram is one of the social media that is now being loved by all groups, especially young people. So that the current existence of Instagram social media has created an interesting phenomenon to be studied in a hedonistic lifestyle. Instagram users display a luxurious, contemporary, and branded lifestyle that aims to be judged more in the eyes of others. This study uses social identity theory as an analytical tool with a qualitative type and critical paradigm, the technique of determining the informants is purposive sampling. The results show that the hedonistic lifestyle among young people that occurs on Instagram, specifically shows the different levels of the hedonistic lifestyle among young people. The initial stage carried out is identification, defining oneself and being seen by others, then categorization to form groups of social categories, and social comparison which will compare social groups with certain categories, then displayed on Instagram for social identity. Every student will try to present themselves in every way so that they always look able to keep up with an ever-evolving lifestyle. By using branded goods, hanging out in cafes, taking vacations, changing private vehicles, even buying KW goods and thrifting just to show one's existence and improve one's quality so that they are considered more than others, get compliments, through the appearance of a hedonistic lifestyle on instagram.
IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONBILITY (CSR) PT PERKEBUNAN MINANGA OGAN TERHADAP MASYARAKAT DI DESA BANUAYU KECAMATAN LUBUK BATANG KABUPATEN OGAN KOMERING ULU DALAM MENINGKATKAN CITRA PERUSAHAAN
PT Perkebunan Minanga Ogan was built in 1987 which is located in Lubuk Batang Village, Lubuk Batang District, Ogan Komering Ulu Regency. Corporate Social Responsibility (CSR) is an action taken by a company as a form of responsibility towards the area/environment where the company is built. Corporate social responsibility has been stated in Law no. 40 of 2007 concerning Limited Liability Companies Chapter V Article 74. The purpose of this research is to find out how the implementation of PT Perkebunan Minanga Ogan's Corporate Social Responsibility (CSR) program for the community in Banuayu Village, Lubuk Batang District, Ogan Komering Ulu Regency in improving the company's image. This study uses impression management theory which can also be defined as the techniques used by actors to cultivate certain impressions in certain situations to achieve certain goals. The research method used is descriptive qualitative research. The results of the study can be concluded that the implementation of the CSR program carried out by PT Perkebunan Minanga Ogan has been carried out well. The company always provides village contribution money to the village government of Banuayu, the allocation of village contribution money is in accordance with village needs such as to buy village office administrative needs, funeral tents, trail construction and much more. By providing assistance to the community in Banuayu Village, the community's view of PT Perkebunan Minanga Ogan will be better. So that the image of the company will be good too. The management of the impression that the company wants to make on the environment around the company is to become a responsible company, especially in terms of social responsibility so that its existence is recognized by the community. From the impression that has been made, it will indirectly affect the image of the company itself. The public's view of the company PT Perkebunan Minanga Ogan is very good, the company really cares about the people in Banuayu Village so that the image obtained by the company is a positive image.
MAKNA SIMBOLIK PROSESI TINONG PADA ADAT PERNIKAHAN MASYARAKAT ETNIS OGAN DI DESA BELIMBING KECAMATAN PENINJAUAN KABUPATEN OGAN KOMERING ULU
Culture is concerned with the way humans live, humans learn to think, feel, trust and believe by trying what is appropriate according to their culture, language, friendship, eating habit.. One of the cultures in this study is the Tinong procession in Belimbing Village, Peninjauan District, Ogan Komering Ulu Regency. This Tinong procession is a marriage culture for a man and a woman who are about to start a new life. The Tinong procession has symbols that have meaning and meaning, as well as verbal and nonverbal communication. This study uses the Symbolic Interactionism Theory from George Herbert Mead. This theory uses three main points, namely the mind, self, and society. This theory focuses on the way humans use symbols and create meaning and order in society through self-thought and action. In this study, using the constructivist paradigm with qualitative research type and in-depth interview method with seven informants. The results showed that the Tinong Procession is a wedding tradition from Belimbing Village, Peninjauan District, Ogan Komering Ulu Regency. This Tinong procession has meaning in symbols. The meaning of this Tinong Procession is to make it easier, bring the bride and groom to life, for the symbols that are in this procession are lunkhead, diamonds, complete rice along with its side dishes and money, gifts, and goods. Verbal communication used is rhymes and traditional music used is the gong as a confirmation of acceptance of the application and adra death or flight, the old man's wasp as a bridesmaid. In the Tinong procession.
POLA KOMUNIKASI INTERPERSONAL TERAPIS DAN SISWA AUTIS DALAM MENGEMBANGKAN BAKAT DAN KREATIVITAS DI BIMBINGAN BELAJAR PONDOK CERDAS HAYKA BATURAJA
Interpersonal communication patterns can be interpreted as communication between two or more people called dyadic communication. Continuous interpersonal communication can form a pattern that becomes the process of communicating with other components. In teaching children with autism, there is a pattern of communication between therapists and children with special needs, this causes communication barriers that occur and must use special methods in teaching. Autism is a developmental disorder, and not a mental illness. Autistic children have behavioral, social interaction, communication and language disorders, so opportunities for autistic children are needed to get proper education, in order to reduce behavioral barriers that occur in children. Autistic children are the same as children in general have advantages in life so that many of them have talent and creativity. The formulation of the problem in research is how the communication pattern of therapists and autistic children in developing talent and creativity in children in Tutoring Pondok Cerdas Hayka Baturaja. This study uses the communication accommodation theory formulated by Howard Giles and his colleagues. In addition, this research was developed with a descriptive qualitative methodology with data collection techniques through observation and in-depth interviews. The paradigm used is the constructivist paradigm. The data collected were analyzed and interpreted to obtain an overview of the observed variables. The results of the study found that teaching and learning activities at the Pondok Cerdas Hayka Baturaja between therapists/teachers and children used a linear communication pattern carried out face to face, where the therapist adjusted the speaking style to the condition of the child and the child followed the therapist, in carrying out the teaching methods that had been provided. In developing children's talents and creativity the therapist conducts training gradually and consistently according to the hobbies usually shown by children, in this case it is already in the teaching method, but usually the therapist will see the talents of the child, and develop it in a different way. train continuously.
ANALISIS SEMIOTIKA CHARLES SANDER PEIRCE PADA IKLAN DI KEMKOMINFOTV “VAKSINASI MELATIH TUBUH KENAL, LAWAN, DAN KEBAL”
The advertisement entitled "Vaccination Trains the Body to Know, Fight, and Be Invulnerable by the Ministry of Communication and Information Technology of the Republic of Indonesia on the KemkominfoTV YouTube account is packaged with a comedy genre with the main character CakLontong appearing in an advertisement that aims to invite information, education and understanding of the community for vaccination. short and with a comedic presentation so that it can attract people's attention. Different presentations to show how vaccination works as well as an invitation to the public to be vaccinated. Interesting as an object of research because in viewing advertisements, people tend to only see the content of the message and people often do not realize that the media that conveys information can affect the community, both in mindset, knowledge of the picture of social reality that occurs, The theory used in this research is Charles Sander Peirce's theory of Semiotics, something that for someone represents something else in some way or capacity. According to Pierce semiotics consists of three elements, namely the sign (sign), the sign reference (object), and the use of the sign (Interpretant) or called the triangle theory of meaning or triangle meaning.In this study, the researcher used a qualitative descriptive type of research using a constructivist paradigm.Of the ten scenes analyzed with a duration of 1 minute, it is quite interesting with a touch of comedy but still meaningful according to the information that will be conveyed. Packed attractively in every scene but still displays quite complete information using background and property as well as clothes and role suitability by CakLontong as boss and security guard as well as foreign guests with criminal traits, appropriate tone of voice which is also interesting according to the illustrations that will be conveyed. The expressions and body movements that also fulfill the comedy advertisement Vaccination Trains the Body to Know, Fight, and Be Invulnerable become interesting so that they can explain to the public and change people's mindset about vaccination.
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPERTAHANKAN MINAT PENGGUNA JASA FAFIO WEDDING ORGANIZER BATURAJA DI MASA PANDEMI COVID-19
In 2021, the Indonesian government will also provide a stricter emergency policy for the Implementation of Community Activity Restrictions (PPKM). Various restrictions due to the pandemic have caused wedding organizers (WO) to experience reductions to the cancellation of wedding parties. This article discusses how the marketing communication strategy is to maintain the interest of users of Baturaja's fafio wedding organizer services during the covid-19 pandemic. This study uses planning theory with the concepts of social goals (social goals), meta goals (meta goals), and working memory (working memory). The method in this study is an in-depth interview method with qualitative techniques. The data collection technique in this research is the data analysis technique used is descriptive qualitative. After conducting research and data analysis, it was found that in maintaining the interest of service users, Fafio Wedding Organizer was able to understand the situation during the pandemic and the obstacles that would be passed so that Fafio made plans for promotional strategies carried out through word of mouth, then social media such as Instagram, Facebook, Youtube, and Google Business accounts as well as through print media namely Brochures. However, there are several promotional media that are significantly helpful in maintaining and increasing consumer interest during the pandemic, namely through social media, especially Instagram and word of mouth.
POLA KOMUNIKASI KELOMPOK PENGAJIAN DALAM MENGEDUKASI MASYARAKAT DAN KORBAN POSITIF COVID-19 DI DESA AIR PAOH
Communication patterns are processes designed to represent the reality of the elements involved and their continuity, to facilitate systematic and logical thinking. The study aims to examine the communication patterns of Teratai Quran Retical Group in educating community and COVID-19 positive people in Air Paoh neighborhood. The theory used is functional in groups with qualitative research methods, using descriptive approaches. This approach aims to make a systematic, factual, and accurate description of the facts and the nature of populations and certain objects. The community plays an important role in helping the government to break the chain of COVID-19 distribution. The Quran Retical Group in Air Paoh is small but very influential in helping victims and educating the public. The Quran Retical Group in Air Paoh, the communication pattern used was a secondary communication pattern in which the media acted as an intermediary to deliver information.
Copyright (c) 2022 Program Studi Ilmu Komunikasi FISIP UNBARA
STRATEGI KOMUNIKASI PEMASARAN PRODUK JAM DI TOKO ABS CABANG BATURAJA OKU
This study aims to determine The ABS Clock Store’s communication strategy in attracting consumer interest. In this study, researchers used Action Assembly Theory. ABS store Baturaja OKU branch prioritizes selling watch products from the cheapest to those with high quality, carrying various kinds of brands. The strategy of the ABS Baturaja OKU store in marketing products is prioritizing sales by means of personal selling. The ABS Clock Store takes a direct approach and comes directly to the target shop/retailer to increase product sales because the ABS Clock Store does not use advertising for promotion. Direct marketing or direct marketing targets individual consumers with the aim of delivering personal messages and building relationships based on responses to these direct communications. Media that can provide a direct response is the main communication tool for direct marketing. ABS stores see a big opportunity to use personal selling to increase the number of visitors in ABS stores. Because the main segment of ABS Jam Store customers are shops, retailers and consumers, personal selling is suitable to be used as the main strategy in marketing communication activities and as stated by ABS Clock Store, Personal selling is interpersonal communication where the seller expresses and satisfies customer needs, which can be mutually beneficial for both parties. In many business to business (B to B) categories, personal selling is the dominant function of marketing communications. The ABS store in Baturaja OKU ensures that the quality of the products and services they provide is maintained. So that many consumers of the ABS store at Baturaja OKU branch return to shopping and become regular customers. The ABS store always monitors the development of Personal selling at the Baturaja OKU branch of the ABS store, this is done to find problems in the market so that solutions can be found.
Copyright (c) 2022 Program Studi Ilmu Komunikasi Universitas Baturaja
IDENTITAS REMAJA PENGGUNAAN MEDIA SOSIAL LITMATCH
The purpose of this study is to find out why litmatch social media has become a place of existence among teenagers in the Sukajadi village. the presence of social media among teenagers, makes a person's privacy space merge with public space. There is a cultural shift among teenagers, because teenagers nowadays more often upload all their personal activities to be conveyed to their friends through litmatch social media accounts in the form of self-existence. In this study using the theory of social identity communication. According to this theory, identity and society and communication are the main link between individuals and society and communication is the link that allows this relationship to occur. Of course, identity is a "code" that defines a person's membership in diverse communities. Identity is formed when a person socially interacts with other people in life. In this study, researchers used qualitative methods. Data obtained directly by researchers from interviews with Baturaja University students who use Litmatch social media and direct observation. The primary data researchers dug up and processed from interviews with teenagers in Sukajadi Village. In Litmatch social media, almost all informants answered that the media social litmatch is for the arena of existence.
REPRESENTASI PERAN PEREMPUAN DALAM KELUARGA
Film is a mass communication medium in the form of audio-visual which has the power and ability to reach many social segments, thus making experts think that film has the potential to influence its audience. We can also see this from sharing research that raises many issues such as films and politics, the influence of films on children's development, films and aggressiveness, the representation of women in films and many more. The film Ali & Ratu-ratu Queens is a film that contains many values ​​about women in its storyline, making this film not only a spectacle, but can also be a guide for Indonesian women in carrying out their roles as a woman in a family. The purpose of this research is to find out how the representation of the role of women in the family is actually in the film Ali & Ratu-ratu Queens. This study uses a semiotic method with the theoretical framework of Charles Sanders Pierce namely Representamen, Object and Interpretant by using the constructivist paradigm to find out the signs that represent the role of women in the family in a film. The purpose of this study was to find out the meaning of the sign regarding the representation of the role of women in a family in the wife figure in the film Ali & Ratu-ratu Queens. The results of this study found signs that represent women in the family, namely the role of women as wife figures, women's roles as mother figures, then the role of women who have a desire to improve themselves.
STRATEGI KOMUNIKASI MELALUI PENGGUNAAN APLIKASI WHATSAPP DALAM MENYEBARKAN INFORMASI KEPADA PEGAWAI DI KECAMATAN PENINJAUAN
Technological developments are used in the field of communication, namely the process of disseminating information on work carried out by leaders to employees. The formulation of the problem in this research is what is the communication strategy through the use of the Whatsapp application in disseminating information to employees of the Peninjauan District?. The author's purpose of conducting research is to find out communication strategies through the use of the Whatsapp application in disseminating information to employees of the Peninjauan District.In this study using organizational control using four supervisions, namely: simple, technical, bureaucratic, and conservative. In this study using organizational control theory. The type of research used by the researcher in this study is a qualitative approach which is a research based on phenomenology and constructivism paradigms in developing knowledge about communication strategies through the use of the Whatsapp application in disseminating information to Peninjauan District Employees. The results of the study show that the communication strategy through the use of the Whatsapp application in disseminating information to the Peninjauan District Employees is quite effective, as seen from: The Whatsapp application has a major role in supporting the process of accelerating communication and coordination carried out by every employee of the Peninjauan District Office. In using the Whatsapp application to support communication and coordination activities carried out by employees, there has been no negative impact caused by the use of this Whatsapp application. However, there are obstacles experienced by the employees of the Camat Peninjauan Office, namely technical problems in the form of cell phone batteries that run low easily and the difficulty of getting a good signal when in the field. This can then have an impact on slowing down the existing communication.
REPRESENTASI GAYA HIDUP KONSUMERISME DALAM FILM
Film is one of the modern mass media channels in the form of artistic work which is a phenomenon of today's society.One of them is in the film of the person new rich, which provides an overview of the consumerist lifestyle. This study aims to identify and analyze the consumerism lifestyle represented in the film of the person new rich. The theory used is the semiotic theory of Roland Barthes. This type of research is a qualitative research type and uses a critical paradigm and the method used is Roland Barthes' semiotic analysis which analyzes denotation, connotation in which there is a myth. They buy goods or services not based on basic need but the symbols of these goods that are less or not needed so that they become redundant. The results of this study are that in the film of the person new rich is represented as a person who has excessive consumption values, the myths found in the show are: 1. Rich people are considered to create social status, 2. Using branded goods to create prestige, 3. Spend a lot of expensive things to be considered rich, such as buying original Adidas NMD shoes for 4 million. In the film shows the new rich, they buy goods or services not based on basic needs but the symbols of these goods that are less or not needed so that they become redundant.
STRATEGI KOMUNIKASI ORGANISASI PENCAK SILAT PERSAUDARAAN SETIA HAT ITERATE DALAM PEMBINAAN MENTAL SPIRITUAL PADA ANGGOTA DI SMAN 07 OKU PENINJAUAN
This study aims to find out how the process of Spiritual Mental Development for Members in SMA 07 OKU Peninjauan. This method uses a qualitative method with the research area in Peninjauan Village, Peninjauan District, Ogan Komering Ulu Regency, South Sumatra, while the object of research is Mental Spiritual Development for Members at SMA 07 OKU Peninjauan. This research uses descriptive qualitative research methods with in-depth interviews. Data obtained from Observation Interview, and Documentation. This research uses Philip Tompkins' organizational control theory. George Cheney. and colleagues In developing a new and useful approach to organizational communication, in which there are 4 controls that are able to build an image in members. In this study, the researcher used a qualitative descriptive type of research. The results of this study can be stated that mental spiritual development in the form of socialization in the form of advice to members, patriotic spirit, discipline, mutual respect or not racism and moral formation as a provision in socializing in the community for members at SMA 07 OKU, Peninjauan District has been going well with apply the 4 controls and organizational control theory foundations. In addition, the existence of solid teamwork further supports the creation of good relations between members and coaches.
ANALISIS FRAMING PEMBERITAAN KABURNYA SELEBGRAM RACHEL VENNYA DARI KARANTINA COVID-19 DI MEDIA ONLINE REPUBLIKA.CO.ID, DETIK.COM & KOMPAS.COM
This study aims to compare how the online media Republika.co.id, detik.com and kompas.com framed the news of Rachel Vennya's escape from the Covid-19 quarantine period, this study used a qualitative research type with a Constructionist paradigm, Robert N Entmant's framing analysis framework. namely Define Problems, Diagnose Causes, Make Moral Judgment, and Treatment Recommendation related to the news regarding Rachel Vennya's escape from the Covid-19 quarantine period, the news was grouped into 2 issues and analyzed using the framing model of Robert N Entman, the frame from Republika.co.id impressed In support of the Covid-19 quarantine regulations, Detik.com in this report positions itself on the side of the public by providing news that mostly quotes from public assumptions, while kompas.com is more neutral with the aim of attracting visitors by providing news titles. who criticizes the authorities but the content of the news gives an explanation from the authorities.
STRATEGI KOMUNIKASI PEMERINTAH DESA DALAM MENYELESAIKAN KONFLIK ANTAR ETNIS
The Unitary State of the Republic of Indonesia is a country that has the most culture in the world, in the diversity of cultures in Indonesia, good communication patterns are needed between communities so that there is no inter-ethnic conflict, in this study which focused on one village called Sebaja Village, Sebaja Village is an abbreviation from the Semende Tribe, the Balinese Tribe, and the Javanese Tribe. In Sebaja Village there is a dispute over plantation land by the Semende Tribe and the Javanese Tribe. The purpose of this study was to identify and analyze the village government's communication strategy in resolving inter-ethnic conflicts and the village government's strategy in creating cultural harmony between residents.Strategies communication for resolving inter-ethnic conflicts are using the theory of choosing a communication strategy by knowing positive results, leading to moral obligations, threats indicating that punishment will be applied to those who fail to fulfill something, prioritizing the interests of others, this study uses a qualitative descriptive method, by obtaining data through observation, interviews, and documentation.The Results of the research on the village government's communication strategy in resolving inter-ethnic conflicts was good, it can be seen from the positive outcome approach, leading to moral obligations, threats, and prioritizing the interests of others.the village government was able to resolve inter-ethnic conflicts well without having to take it to court then the Sebaja Village government also made threats to the community if anyone made inter-ethnic commotions, they would be dealt with firmly, in resolving conflicts not taking sides with any ethnicity, and always giving directions to always live in harmony with each other, and mutual cooperation was used as a place for to gather and communicate between ethnic groups so that there is no conflict between ethnic groups in Sebaja Village.
POLA KOMUNIKASI PELAKU UMKM BIDANG KULINER MELALUI MEDIA SOSIAL DALAM PEMASARAN PRODUK DI KELURAHAN KEMALA RAJA KECAMATAN BATURAJA TIMUR KABUPATEN OKU
This study aims to determine the Communication Pattern of UMKM in the Culinary Sector Through Social Media in Product Marketing in Kemala Raja Village, Baturaja Timur District, OKU Regency. In this study, researchers used Action Assembly Theory. In promotional and marketing activities for UMKM in the Culinary Sector, Kemalaraja Village, Baturaja Timur District, OKU Regency, advertising or promotion is very important. In this case, the UMKM in the Culinary Sector, Kemalaraja Village, Baturaja Timur District, OKU Regency, conducts promotions through Instagram media, the purpose of this promotion is to make products or brands that exist in the UMKM Culinary Sector, Kemalaraja Village, Baturaja Timur District, OKU Regency, which is more recognized by the public, so it will have a big impact. on sales and profits. UMKM in the Culinary Sector, Kemalaraja Village, Baturaja Timur District, OKU Regency, emphasizes the strategy of attracting consumers directly without going through intermediaries such as retailers or other distributors. UMKM in the Culinary Sector, Kemalaraja Village, Baturaja Timur District, OKU Regency, prioritize the quality of taste, product characteristics, and quality of manufacturing materials to consumers from the general public, teenagers, adults, and parents as the target market of UMKM in the Culinary Sector, Kemalaraja Village, Baturaja Timur District. OKU District. UMKM in the Culinary Sector, Kemalaraja Village, East Baturaja Sub-district, OKU Regency saw a large enough opportunity to use Instagram Media as one of the supporting media in the UMKM advertising campaign in the Culinary Sector, Kemalaraja Village, East Baturaja District, OKU Regency. This Instagram aims to get a different image through the impression left when the audience has seen it firsthand. UMKM in the Culinary Sector, Kemalaraja Village, Baturaja Timur District, OKU Regency ensure that the quality of their products is always maintained. So that the UMKM consumers in the Culinary Sector, Kemalaraja Village, Baturaja Timur District, OKU Regency, often return to shopping and become regular customers.