FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMBELI SAYUR HIJAU DI PASAR PAGI KOTA MARTAPURA

Abstract

Vegetables, which are horticultural crops, have a fairly high commercial value.Because vegetable crops are agricultural products that are always consumed every day.Based on the results of the study, the factors that influence consumers to decide to buy vegetables at the spilled market are independent variables, namely vegetable quality, price and distance, which significantly influence consumer decisions.While purchasing power is not a factor that influences consumer decisions to buy vegetables at the morning market in Martapura City.